Well I’m not sure how it is possible, but John Chow managed to create a “best selling” ebook (in one day no less!)… that he gave out for free. I’m no publisher, and frankly I don’t think Mr. Chow is either, but I would assume the number one criteria of a “best selling” book (or ebook) is its mass quantity of… sales.
Needless to say, it’s a great idea. You can read about how he is making money with [his] ebook. Basically, with all of the books FREE downloads, he is getting an enormous amount of traffic. Also, embedded in the ebook, you will find several affiliate links where he of course is generating revenue with sign-ups.
As Mr. Chow says, “how evil.”
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