If you have ever done some browsing on Alexa’s traffic rankings, you’ll notice Yahoo! is ahead of Google as the #1 most visited site in the world. For myself, I was a little shocked the first time I saw this. I rarely use Yahoo! anymore. Yahoo! used to have a big advantage of Google with services like Yahoo! Mail, but Gmail and the rest of Google Labs (Google Maps, Google Earth, Google Docs, etc.) are among the most popular internet services out there today.

How could Yahoo! still be ranked ahead of Google?

While looking at Alexa’s top-500 list, I noticed that in addition to Google.com, the list includes Google Brazil, Google Germany, Google UK and others. I took a look at the Yahoo! equivalents of these country-specific sites. Yahoo.com.br sends you to br.Yahoo.com. Yahoo.de sends you to de.Yahoo.com.

This redirect Yahoo! has set up sends most of their international traffic to a sub-domain on Yahoo.com. The Alexa ranking system does not have different rankings for each sub-domain. Alexa counts all of the redirected traffic on the Yahoo.com domain. Considering that less than 20% of internet users are in the US, that could be enough traffic to put Yahoo! over Google.

That’s better than my idea to raise Alexa rankings.

Can Google’s US traffic overcome Yahoo!?

If you take a look at Alexa’s graph of Yahoo! vs Google, Google is closing in on Yahoo!. In fact, Google recently passed MSN as the #2 site in the world. That accomplishment becomes even more impressive when you consider that nearly every PC running Windows has MSN set as the default home page on Internet Explorer.

My prediction is that we will see Google finally (and perhaps rightfully) take over Yahoo! in 2008. When do you think it will happen?

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