Over at WickedFire there has been some buzz about taking advantage of Adwords’ site placement ads. Site placement lets you target your ads to only show on specific websites. This allows you to target audiences almost as well as Facebook Social Ads.
After setting up a campaign, I realized I had no way of knowing which ads converted with Prosper202. After doing some digging around, I found the {placement} tag. The {placement} tag works very similar to the {keyword} tag, but because sites are being targeted and not keywords, it tells you what site sent the traffic.
To use it, add {placement} to the subid or keyword parameter of the url. If you are using Tracking202 or Prosper202, add it after you see t202kw=. It will look something like:
http://tracking.yourdomain.com/tracking202/redirect/dl.php?t202id=XXX&t202kw={placement}
Distinguish between Search and Content Network
As I was searching, I found another little trick you can use with Adwords. If you are running ad adgroup with search and content network, you can now distinguish between the two types.
To do this, you will utilize the {ifsearch} and {ifcontent} tags. Each tag is a simple if statement that will insert text into your url if the if statement is satisfied.
For example, if your url could look something like yourdomain.com/?type={ifsearch:searchnetwork}{ifcontent:contentnetwork}.
If you are using Prosper202, you may want to include the type and the keyword. Try this:
http://tracking.yourdomain.com/tracking202/redirect/dl.php?t202id=XXX&t202kw={ifsearch:s-}{ifcontent:c}{keyword}
So now your stats will tell you if content network or search network is converting and what keywords convert. If it is content network, the subid will show “c.” If it is search network, the subid will show “s-keyword” (where keyword is the keyword you used.
