As many people know, single-page landing pages generally don’t work anymore. Adwords slaps any site they think is just a sales page and does not offer anything to the visitor. They are more worried about what they call “user experience” then profit… Google and Facebook must be buddy-buddy.
For a while now, it has been recommended that landing pages have articles, contact page, privacy policy, etc. Adding these pages makes your site look legit to both Google (or Yahoo!, MSN) and the visitor. I have also had some success with generating leads with the contact page.
Some people that visit your landing page may not be completely sold. They may have some questions and a contact page is a perfect place for them to ask. You then have another chance to sell that visitor on your product. Answer their question to the best of your ability (Don’t lie. If you don’t know the answer, show them where they can find one.) and maybe include some elegant pros that will get them to wip out their credit card.
A Simple Contact Page
If you don’t already have a contact page, here is a simple one you can use. Put this code on your contact page (ie. www.yourdomain.com/contact.php):
<form method=”post” action=”sendmail.php”>
<table width=”500″>
<tr>
<td valign=”top”>Name:</td><td><input type=”text” size=”30″ name=”name” /></td>
</tr>
<tr>
<td valign=”top”>E-mail:</td><td><input type=”text” size=”30″ name=”email” /></td>
</tr>
<tr>
<td valign=”top”>Comments:</td>
<td><textarea cols=”50″ rows=”8″ name=”comments”></textarea></td>
</tr>
<tr>
<td></td>
<td><input type=”submit” value=”Submit” /></td>
</tr>
</table>
</form>
And then save this as “sendmail.php”:
<?
//send us your mailmail(‘you@yourdomain.com’,'Subject of the email’,$comments,’From: ‘.$name.’ <’.$email.’>’);
header( ‘Location: http://www.yourdomain.com’ ); // where they go after the message is sent?>
